Sister-in-law Wu actively innovates to promote the development of the industry and creates personalized flavors of dumplings for young consumer groups

Malatang stuffed dumplings are a new product launched this summer by Liaoning Wu Dasao Food Co., LTD. (hereinafter referred to as "Wu Dasao"). The product is very original, combining the popular malatang with the traditional noodle product dumplings, to create the world's only malatang stuffed dumplings. In terms of filling, the main ingredients are fat cow, fresh mushrooms, bean foam, rape, coriander, kale and red oil, of which the red oil is made of Pixian Doubian and Sichuan Chaotian pepper, claw pepper carefully roasted, spicy and moderate. The product retains the original malatang spicy flavor characteristics, the entrance of fresh spicy aftertaste is long, not only can satisfy the stomach, satisfy cravings, but also can dispel cold, remove dampness.

Cater to the appetites of young consumers

Liaoning Wu Dasao Food Co., LTD. Deputy general manager, Wei Zhaofeng

Liaoning Wu Dasao Food Co., Ltd. was established in July 2003, formerly known as Panjin Sanming Food Co., LTD., is a production, sales in one of the economic entity enterprises, the main "Wu Dasao" series of frozen wontons, dumplings and so on. After a year of discussion, research and development, tasting and adjustment, we launched two new series of "original juice dumplings" and "Zhen · Northeast Dumplings" this summer. The "Zhen · Northeast Dumplings" series is a comprehensive upgrade of high-end dumpling products based on the original Hai 'ao to fresh series and classic Madrigal series products. The "original juice dumplings" series is the company's fist product in the middle market layout, and the channel is mainly the convenience store close to the community.

Malatang stuffed dumplings are part of the "original sauce" series. The so-called "original sauce" meat pellets, which focus on a secret sauce, are better in taste than regular dumplings. In addition, the series of dumplings are rich in meat pellets, which can improve the taste of consumers. Malatang filling is a special flavor, in addition to the characteristics of the "original juice dumplings" series, its greater feature is to malatang as a dumpling filling, is specifically for young consumer groups like spicy and other heavy taste launched. Our company also does catering, try more things, this dumpling is one of them.

To develop this product, there are mainly the following considerations.

Although malatang is a local characteristic snack on behalf of "Sichuan flavor", it is very adaptable, and has a surprising number of lovers in the country, especially young people, and the consumer group is very large. From the popular Sichuan food market in the country, there are many consumers like spicy, spicy and other heavy flavors, and in the dumpling family, heavy flavor products are very few, mostly light.

Second, although there are many varieties of dumplings on the market at present, most of them are familiar to consumers, the market needs new products to join, and malatang dumplings are a new product, there is no market before, which is also easy to arouse consumers' curiosity and try psychology.

As a brand new product, we not only did a lot of market research before the launch, but also did trial marketing after the launch, currently only in Shenyang and Panjin distribution, later will be introduced to the national market. On August 20th, our company held a new product conference, there are hundreds of dealers to attend, after the on-site taste, everyone felt good, such as Shandong customers on this taste is very recognized.

The taste is fresh, it turns heads

Shi Kning, General manager of Shenyang Xinshengyuan Food Co., LTD

Our company mainly sells cold drinks and dumplings. We have cooperated with Mrs. Wu for a long time and are very familiar with the products of this company. "Original juice dumplings" series is listed, I began to sell here, although the shop has only been more than a month, from the current point of view, three precious mushroom filling, fresh shellfish and leek filling and malatang filling sales better, customers back to buy quickly.

Malatang stuffed dumplings, this taste is very novel, very different from the traditional taste, and is unique in the market, now many young people, middle-aged people are keen on malatang taste, consumption base is better. Each new product is introduced, our company's employees have to taste, although I can not eat spicy, not good evaluation of the taste, but his business, employees, etc., after taste evaluation are good, some old customers also feel very good.

In addition to the novel taste, raw materials and real materials also continued the consistent style of Wu Dasao products, people eat at ease, after all, consumers now pay more and more attention to food safety and nutrition. The consumers who buy this flavor product are mainly young people, and then the group with slightly higher income. The channel is mainly community stores, and the owner's club sales of the better real estate are also better. Overall, this product is aimed at young people, targeting community consumers, and channel positioning is very accurate.

In addition, the manufacturer has done a very good job in service, from the factory to the cold chain logistics to the agent here, very fast, which also better ensure the quality of the product.

Article from NetEase News:http://news.163.com/14/0928/17/A78CVI7S00014AED.html